Launching his collection for the very first time at Fashion Scout this afternoon, we saw British-Thai designer - Ong-Oaj Pairam showcase his work. Having worked in the fashion houses of both Roland Mouret and Proenza Schouler, Ong went on to found his own brand in November 2012; starting with his SS14 collection, drawn from the character of Gertie, from Stephen Spielberg’s blockbuster - E.T.

Focusing on her childish curiosity, her mischievous manner and her love of creativity; Ong channeled these elements into the DNA of a collection, which encompassed wearable, yet bold and inspiring womenswear.

Ong’s other inspirations, which lie in the realm of sports luxe fashion and the 1950’s era were also distinctly apparent; through glamorous volumised hair and sleek silhouetted tea dresses. The collection also included an array of soft tailoring, delicate pleats, subtle spring coloured prints and flowing evening dresses. Aside from print work, complex embroidery techniques were also introduced, along with appliqué and contrasting fabric variations.

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Written by Brooke McCord, Fashion Scout Contributor. Follow me on Twitter @BrookeMcCord
Photography by Benjamin Turgel, @BenjaminTurgel


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