Launched alongside the most recent London Fashion Week and Longshaw’s own collection, you can follow the adventures of Maude the modern mouse across a silk scarf as she takes on Fashion Week in style. In an exclusive interview with Matches Fashion, Longshaw describes Maude as “a cross between a mouse and a model” and “the most arrogant and egotistical fashion creation.” What’s not to love?
The three window designs for the Matches stores which bring Maude to life in the key pieces from the latest collections are modelled on the infamous Maudezine. Longshaw was named one of our Ones to Watch at Fashion Scout and with good reason; looking at his latest SS14 offering of sky blue and white adorned with print in distinct shapes, Longshaw - and Maude of course - are definitely going places.
Find out more about the partnership on the Matches website
By Olivia Hunter, Fashion Scout Writer. @oliviahunter