Ahead of tomorrow's Selection Panel for Fashion Scout AW14, we caught up with past Merit Award Winner and Selection Panel member Georgia Hardinge to get her top tips for this season's applicants.
Georgia Hardinge's SS14 collection was part of the Ones To Watch initiative whilst her AW11 collection was awarded with the Merit Award accolade in January 2011, provided her with the first stand-alone catwalk show. Since showcasing with Fashion Scout, Georgia's career rocketed; from receiving rave reviews in top titles including Grazia, Marie Claire, Sunday Times Style, British Vogue, Tatler and ID, to gaining celebrity fans of the brand such as Florence Welch, Lady Gaga and Erin O’Conner, to collaborating with Victoria's Secret, Lancome and most recently, River Island.
1. What are the three qualities you will be looking for when choosing a future Fashion Scout designer?
Originality, authenticity and consistency
2. What criteria do you have for the Ones to Watch and Merit Award potential winner? What OTW/Merit Award winners of previous seasons really impressed you?
The design must show unique wear-ability and attention to detail. I loved Eudon Choi collection he's a great designer and the David Koma's Merit Award collection was a great success.
3. What advice can you give to designers who will be showcasing at London or Paris Fashion Week for the first time?
Get a good team together who are prepared to work hard!
Great advice from an incredible designer who knows being a OTW and Merit Award winning Fashion Scout designer first hand! We can't wait to find out who our designers are for AW14!
Follow Georgia on Twitter @HardingeGeorgia to keep up to date with her at the Fashion Scout panel tomorrow!
Written and interviewed by Editor Cass Gowing @CassGowing
Images from Christopher Dadey and Push It Magazine