Last week Pam Hogg hosted a party to celebrate the launch of her first online store. The legendary designer, whose catwalk shows create a buzz at Fashion Scout season after season, hosted the event at Ace Hotel in Shoreditch. Some of the Pam Hogg pieces which will be available to buy from her online store include her renowned catsuits as well as dresses, t-shirts and leggings.
Hunger Magazine features the e-commerce launch, "First breaking onto the fashion scene in the early 80s Pam Hogg was known for rejecting the mainstream in favour of her innovative and unique designs... And now Pam has embraced the digital age, with her first online store opening very soon".
Pam's e-commerce site http://www.pamhoggshop.com/ will be launching soon.
By Cass Gowing, Editor @CassGowing
Images taken of the event from Pam Hogg's website