Last season's Ones to Watch designer Helen Lawrence joins design initiative Fashion East. Former Central Saint Martins student Helen, who received her design training from Mark Fast and Alexander McQueen, wowed the audience at last season's renowned Ones to Watch showcase with her unconventional fabrics and innovative cutting techniques. She is one of two new designers joining Fashion East next season and will be showcasing alongside Louise Alsop and Ashley Williams at Fashion East's AW14 showcase during London Fashion Week. 

"Sparks of excitement, which we particularly felt once the final three were chosen, are typical of Fashion East's accumulative effect over the years; it's a feat to recall all the talent they have showcased who now define London Fashion Week as we know it today." commented one of Fashion East's judges, PR guru Mandi Lennard.

Vogue.co.uk today featured the news mentioning the Fashion Scout star, "Central Saint Martins graduate Lawrence is known for her pastel-coloured knitwear" whilst ELLE UK commented: "her name may already ring some bells – she unveiled her s/s 2014 collection as part of Fashion Scout’s Ones to Watch show. Her focus is knitwear, modern pieces mixed with contrasting fabrics like denim and PVC."

Congratulations to Helen Lawrence, we can't wait to see next season's pieces on the catwalk! 

Written by Cass Gowing, Editor @CassGowing. Photography by Jamike Latif @JamikeLatif

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