We're delighted to announce Panasonic, manufacturer of the Lumix G range, as sponsors for the Fashion Scout London AW14 season.

From the 14th - 18th of February our blog and social media teams will be using the new LumixGM1 cameras throughout Fashion Week to capture all parts of the event, from front row to backstage at our Freemason's Hall in Covent Garden.

Be it VIPs on the front row, street style in and around the venue or behind-the-scenes coverage before the shows, with the LumixGM1 we'll be well prepared to photograph and, with the camera's built-in wifi, share everything as soon as it happens for fashion lovers to continuously browse and share. We'll be getting up close and personal with our designer's collections before the shows, demonstrating the LumixGM1's discreet style and exceptional qualities within a premium camera.

The LumixGM1 is no bigger than a playing card and the perfect companion to any fashion week schedule. Available in zesty orange, a key colour trend for SS14, classic black and sleek black and silver, it's a must-have accessory for anyone with a busy fashion schedule. With its ability to take sharp images in all lighting conditions and record interviews with its stunning cinematic HD video capacity, we're all very excited to start putting the LumixGM1 to good use.

With fantastic competitions being run across Panasonic's social media channels during Fashion Week, be sure to keep up to date with all the action over the five days through their Twitter and Facebook, as well as our Twitter and by following the #fashionscout and #LumixGM hashtags. Find out more about Panasonic LuminxGM here

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