With so many cameras flashing away during London Fashion Week, we’ve chosen to truly stand out from the crowd with the un-missable, on-trend orange LumixGM1. We’re using this mini marvel exclusively for our backstage, VIP and street-style photography.

With so much to see and shoot, we’re constantly kept busy documenting the hottest street-style looks of all the VIPs and bloggers who attend our shows. One of the best things about using this camera is, without a doubt, the high speed auto-focus, which allows for high quality photos to be taken at high speed as we rush between shows.

Due to the typical English weather, we’re being kept on our toes this season, but the camera is perfect at taking photos in any lighting condition.

As well as taking flawless street style shots, the Panasonic LumixGM1’s eye-catching orange colour makes it our go-to gadget to be seen carrying around at Fashion Scout this season.

‘As  a Fashion Scout street-style photographer, the brand new Panasonic LumixGM1 has been a pleasure to use, easy to get to grips with and simple to use.  After the shows, it’s been a joy to discover that the photos require almost no editing, so I get a quick turnaround for the Fashion Scout blog.’
Aimee Hall, street-style photographer

‘The Panasonic LumixGM1 has come in really handy when taking photos of the VIPs. The ease of use means that I can run in, grab a quick photo of the front row and then dash off before the show’s about to start.’
Jamike Latif, VIP photographer

If you want to get your hands on our go-to camera for the season, visit www.johnlewis.co.uk

Follow Panasonic on Twitter, @PanasonicUK
By Elizabeth Renfrey, contributor. Follow me on Twitter - @erenfrey
Photography by Oliver Savage, taken with the fashion foward LumixGM1 (@PanasonicUK)

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