SPONSOR| The Body Shop Stand at Fashion Scout London AW14
As part of Body Shop sponsoring Fashion Scout this season, we were thrilled to have two make-up stands located in the Media Lounge for guests to engage with throughout the week. Make-up artists chatted with guests whilst they reviewed the popular products for the season and makeovers took place daily. We chatted with Head of PR, Zoe Cook for Body Shop earlier today who shared her thoughts on the success of Body Shop this season at Fashion Scout.
What’s The Body Shop stand all about?
The Body Shop stand is all about showcasing our fabulous make-up collection, which is used on the models backstage, and encouraging Fashion Scout guests to have a makeover by one of our store make-up artists and try the products for themselves. The reaction to the Colour Crush™ Eyes and Lips ranges has been amazing, as has the All-In-BB Creams and primers. Guests have been delighted with the colour intensity and pay-off and the results that can be achieved.
What’s it like it being back for another season?
Being back at Fashion Scout London is fantastic; it’s a partnership that celebrates and supports new talent - for The Body Shop that takes place backstage with a talented team of make-up artists headed up by Lan Nguyen-Grealis. It’s wonderful to see their creativity come to life and the stunning looks produced to complement the designers’ collections.
How has the response been?
The response to The Body Shop Make-up collection has been amazing. Guests have been bowled over by the looks that head make-up artist Lan Nguyen-Grealis and her team have created for the shows, as well as the makeovers that have been taking place by our stand. The latter has been hugely popular and extremely busy with queues over the first three days.
Interview by Joanna McCutcheon (@JoannaMcc_)
Images by Oliver Savage (@Olisav) and Hannah McGee (@HannahMcG3e) taken on the fashion forward LumixGM1, (@PanasonicUK)