A ready-to-wear womenswear label for individuals undeterred by the concrete nature of life's realities, Yulia Yefimtchuk + was founded in Ukraine in 2011 by Yulia Yefimtchuk herself. Designing for a women who travels cities and taking inspiration from those who dwell there, Yefimtchuk takes classic contours and complements them with constructive designs in the execution of an effective aesthetic.
For her AW14 collection, it's the 20th century's man-made disasters and Kazimir Malevich's Black Circle and Black Square artworks that served as the starting point. Using black to symbolise the ultimate mystery of the universe through its absence of colour and connections with silence, security and solace and white as the combination of all colour on the light spectrum, it's a collection rooted in research.
Emphasising the important features of the human form, she creates to combine minimal lines with intelligent design and will show her collection on Sunday 30th March.
By Josh Walker, Editor, (@josh_walker_).