Hailing from Nakon Ratchasima, Thailand, designer Ong-Oaj Pairam presented his first season on the Fashion Scout catwalk during SS14. Graduating from the University of Brighton in BA Fashion Design he quickly found himself developing his professional skills under Roland Mouret and Proenza Schouler in New York before returning to London to launch his own label in 2012.
For AW14, Pairam took inspiration from his childhood memory - Disney villains such as Ursula in The Little Mermaid - and exposed it on prints with bold colour. Using rich flowing, bright colours, Pairam created a palette of electric orange, red and purple that offset the monochromatic looks.
Playing with the contrast between original signature prints, he uses soft tailoring and loud colour to redefine luxury womenswear. With a breath-taking attention to detail and hand embroidered finish, Pairam often refers his designs back to the 1950s shape, for the handcraft skills at that time.
His SS15 collection, scheduled to grace the Fashion Scout catwalk on Friday 12th September, is set to be a retro and reflective collection about his growing up at Nakon Ratchasima. Having been brought up in a noodle factory owned by his family, he has now grown to a polished designer. Seizing this collection as an opportunity to draw on his Thai background for the first time, we look forward to seeing how east will meet west under his signature approach.
By Bowen Lee, Contributor, (@bowenleely).
Images, courtesy of Ong Oaj Pairam.