London Selfridges Christmas Windows displays team up with Fashion Scout designer Jay Briggs.

Their enchanted fairytale inspired window displays, will be around for the duration of the winter season. Jay Briggs was chosen by the Visual Merchandising team to collaborate on one of the stories, after seeing his wonderful head pieces. The ‘Ugly Duckling’ theme is perfect for the spellbinding Jay Briggs brand.

“It’s been a dream to collaborate with Selfridges on this occasion and I’m so pleased they chose to work with me on this project. Hopefully this is the start of an ongoing collaboration.” – Jay Briggs.

Since presenting his collection at Fashion Scout, Paloma Faith has already worn his signature white dress and his headpieces are featured in Kylie Minogue’s latest music video.

You can view the display now at the London Store on Oxford Street.

By Lauren Slater
Images by Elizabeth Hodson

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