London College of Fashion graduate Sonia Xiao and Central Saint Martins graduate Seun Ade-Onojabi partnered together to create a distinct bold and bright London based brand, Typical Freaks. They chose to exhibit at Fashion Scout due to the great mix of designers and how it is such a good platform to get the chance to show to industry.
The biggest inspiration for their AW 15/16 collection comes from the colours and shapes that are found in dog beauty pageants. Rosettes and an out there colour palette make an appearance in this new and exciting collection. This includes pieces made from heavy weight cotton, scuba Jersey and bright pink fleece. Although a lot of the pieces seem as though they are quite heavy, this is lightened up through the use of sheer fabric and long printed dresses.
Meadham Kirchoff has been a massive influence to both Sonia and Seun when it comes to designing and making their garments. However other creative influences are the recent graduates from Central Saint Martins that have inspired them.
The main uniqueness to their aesthetic is how they hand print, paint and embroider every single piece of fabric. This process can sometimes take up to a year as they get no outside help, however it adds a personal touch to the pieces. This is quite a young collection and is targeted towards someone who is bold, creative and likes to have a different look.
by @AmberJenner @ambergracejenner
Photos by @clairebearrr93