The streetstyle at Covent Garden during Fashion Scout AW18 as exciting and eclectic as ever. Photographers gathered outside of Freemasons’ Hall to capture attendees as they arrived for each international and innovative show.
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Fashion Scout is the ultimate hub for new talent and the annual event attracts an assembly of social media influences, bloggers and fashion insiders. Photographers gather around to capture their innovative outfits.
Revitalising retros, bold graphics and peppy prints were just some of the inspirational street style that was spotted outside of Freemasons Hall this season. Unique style and individuality has become a huge part of London Fashion week, and being one of the worlds most culturally diverse cities, London is the ideal place to display individual fashion integrity.
From slogan sweatshirts, to clashing prints and bold faux furs, Fashion Scout saw a broad array of intriguing street style outside of Freemasons Hall this season. In an era of influential bloggers and Fashionistas making statements through their chosen outfits, individual and personal styling has become a popular feature of London Fashion Week.
While we have anticipated the shows over the past five days, we have had the opportunity to witness some amazing outfits worn by our guests. Interesting combinations, styling, and creativity was shown by all of the creatives that have come to Fashion Scout this SS18.
Photographers line the street outside venues hosting shows, eagerly anticipating the guests wearing the most creative street style to arrive. In an age of influencers, bloggers and social media personal styling has become a feature of London Fashion Week. Below see the highlights of Fashion Scout's guests personal creative expression.
Fashion Scout SS17
The flood of people crowding into Freemasons’ Hall, reminiscent of a bubble gum dispenser, was a dead giveaway for spring. Vibrant colours stole the show as we get nearer and nearer to warmer days.
With the colder weather drawing in, September Fashion Week provides the perfect setting for fashion's elite to showcase their Autumn/Winter wardrobes. With strong 1970s influences and beautiful, textured outerwear, here's how Fashion Scout's guests are embracing the new season.