Ada Zanditon curated her London based couture label after studying at the London College of Fashion. Ada blends avant-garde pieces with more of a luxe feel to appeal to her ever-growing fearless cliental. Her bold designs and unique techniques display her concepts surrounding the relationship between the body and the garment itself.
For SS19 Ada introduces the colour of pink, as inspired by a recent scientific discovery that found pink is the oldest colour. She plays with rose hues to illustrate a galactic theme within her collection which features tulle ballerina skirts paired with lilac iridescent harnesses with ring detailing. 3D floral embellishments made through hand-cut manipulation accentuate feminine silhouettes, “I look at nature and try to emulate it through creating unusual shapes”. Contrasting themes of fetishism were explored through the harnessed bullet bras detailed with pink rhinestones. Bold pink and yellow make-up elevated the already dazzling designs. Ada is also inspired by “unapologetic female voices” such as her friend Marta, a singer-songwriter that curated the soundtrack to her collection.
Photography by Stefan Jakubowski
The adventurous designer has spent years adapting modular construction techniques and her hand-embroidery skills are second to none. You will find some amazing fabrics in her London Atelier such as upcycled leather and PVC. The brand hopes to use these textiles and techniques to express the goddess spirit within us all and her dreamy designs have earned her an impressive cliental.
Ada’s designs have been worn by the likes of Ariana Grande, Aisling Bea, Daphne Guinness, Justine Skye, Kate Nash, Lindsey Stirling and Mariah Carey as well as a look being featured in one of Drake’s music videos. However, Ada’s achievements don’t stop there, in 2015 she was commissioned by Selfridges in London to produce one of their iconic Christmas window displays.
Words by Ellie Pinder