ALEX S YU
AW17 saw Alex S. Yu’s signature eccentric shapes and playful prints take a trip to the future for another exciting return to London Fashion Week.
Since launching his label in 2014, the London College of Fashion graduate has grown from strength to strength and is renowned across the capital for designing luxury streetwear with an experimental edge.
A self proclaimed “English garden party set on Mars” the collection titled “The Chromatic Diversion” combined the boxy silhouettes of the 60’s with the laid-back, nonchalant vibes of the 90’s. Backed by glitchy electronic music centred around metallic flooring, the presentation sent guests straight to another dimension.
The overall aesthetic was that of a glittery outer-space landscape with multi-textured looks composed of metallic sci-fi inspired prints with clashes of bold colour. Clashing was also prevalent in the use of materials with rich Japanese cotton juxtaposed with faux fur and crinkled metallics.
Logo graphics featured heavily in every look with ‘Alex S. Yu’ emblazoned across waistbands, furry sliders and even on white ribbons plaited into the models’ hair. A stand out piece in the collection was a pair of ruffled gold taffeta armbands, the perfect off-beat accessory for Alex S. Yu’s quirky, modern woman.
Words by Lizzie Renfrey
Photography by Tiffany Lin