A full audience of VIPs, including Amy Childs, Alex Pettyfer and Ola Jordan, awaited Ashley Isham’s SS17 collection this afternoon.
Isham, who is now a veteran of presenting his designs at Fashion Scout since the year 2000, shocked audiences upon arrival with the placement of giant inflatables sprawled across the catwalk floor.
In a move far away from his signature tailoring, Isham presented a playful summer collection for both men and women combined, reminiscent of the Ibiza pool party scene.
Whilst guests were being seated, models strategically placed themselves along the catwalk floor, each with umbrella props and a summer cocktail in hand. Classic disco tunes began to blast from the speakers, as each model opened a bag to pull out added layers of clothing, continuing to dress themselves in front of the anticipating crowd.
Cut-out swimwear in a multitude of prints and bright hues performed as base layers to flowing dresses and block-coloured, layered beachwear.
Slicked back hair and crimped ponytails, combined with fresh, dewy skin provided fresh-faced summer looks, fitting well within the summer season.
Pom-poms became a feature that ran throughout, adorning large hoop earrings, hats and matching accessories. Espadrilles, clogs, sneakers and wedges in contrasting prints continued to display summer vibes.
Switch to eveningwear, and the beats soften to accommodate the delicate, flowing materials that drifted down the runway. Platform heels and embellished detailing became strong elements.
From head to toe floral print casualwear, to heavily studded leggings, Isham ensured diverse designs for summer swimwear!