Amongst numerous changes taking place in the fashion media industry lately, the long wait is over as the first cover of British Vogue under Edward Enninful’s editorship has been released. As the first man to hold the position in the magazine’s 101 year history - he turned to celebrate diversity, with a triumphant homage to ‘Great Britain’ which has since been hugely acclaimed worldwide.

The names of numerous cultural power players - not only those in fashion but in politics, literature and art - have replaced the usual trend-driven headlines. From Steve McQueen to Sadiq Khan, Skepta and Zadie Smith, the selection of cover mentions advocate Enninful’s tendency to break the boundaries with statements and not purely the stylish ones. 

The primary question on everyones mind, was who will be the face of this new era of British Vogue. Activist, feminist and model Adowa Aboah, shot by photographer Steven Meisel, graced the glossy December front page. As Meisel's first cover for the magazine in 25 years,  it was comparable to those of the early 70s whilst paying reference to Aboah’s Ghanian heritage. Beside her modelling career, Aboah is known for her work campaigning for women’s rights in the fashion industry and encouraging discussion about and the dismantling of social stigma surrounding mental health issues. Her digital initiative ‘Gurls Talk’ has been hugely successful, encouraging women to openly address their experiences and issues in a safe environment. 

Dressed in Marc Jacobs, she sports bright make-up by Beauty Editor-at-Large and iconic artist Pat McGrath, icicle-like earrings and a silk turban designed by British milliner Stephen Jones. When interviewed about his first issue, Enninful explains

“It is about diversity - showing different women, different body shapes, different races, difference classes, tackling gender. I wanted to create a magazine that was open and friendly….”

Landing on newsstands on Friday 10th November 2017, we look forward to seeing the creativity and innovation that Enninful will bring to this iconic British title. 

 

Words by Hannah Stacpoole

Top still photograph originally from an interview, originally published on Vogue.co.uk, which can be found here. 

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