DUBAI DESIGN AND FASHION COUNCIL (DDFC) AND FAD INSTITUTE OF LUXURY FASHION & STYLE DUBAI ANNOUNCE A STRATEGIC PARTNERSHIP TO PROMOTE DESIGNERS, AND ARE COLLABORATING WITH FASHION SCOUT LONDON FOR AN EXCITING INITIATIVE. THE DUBAI FASHION SHOWCASE WILL SUPPORT THE PARTICIPATION OF EMIRATI AND UAE-BASED FASHION DESIGNERS AT FASHION SCOUT DURING LONDON FASHION WEEK.
THE JOINT EFFORT WILL CONTRIBUTE TO POSITIONING DUBAI AS A LEADING DESTINATION FOR DESIGN AND FASHION BY PROVIDING DUBAI-BASED DESIGNERS THE OPPORTUNITY TO BE CELEBRATED ON A GLOBAL STAGE.
THE FIRST SEASON WILL FEATURE EMIRATI BRAND AZZALIA, BY DESIGNER SHAIKHA AMAL AL MAKTOUM, AND DUBAI-BASED DESIGNER DEBORAH HENNING.
“Supporting and endorsing creative talent are some of the most fundamental elements of DDFC’s mandate and we are delighted to collaborate with FAD Institute of Luxury, Fashion & Style Dubai. This joint effort will allow Dubai’s reputation as a leading destination for design to flourish as well as provide Dubai-based designers the opportunity to be celebrated on a global stage.”
Dr. Amina Al Rustamani, Chairperson, Dubai Design and Fashion Council
“Supporting creative talent is part of our vision at FAD to elevate designers in the region to a global level. We are excited and proud to be partnering with the Dubai Design and Fashion Council to support Deborah Henning and Azzalia for Fashion Scout London. It is a true testament to the diversity of our regional talent and the local industry that we see an Emirati designer and a designer who chose to base her business in Dubai representing the UAE on an international stage"
Shivang Dhruva, Founder and Director of FAD Institute of Luxury, Fashion & Style Dubai
AZZALIA IS A HIGH-END, LUXURY FASHION BRAND, SPECIALISING IN COUTURE ABAYAS, GOWNS, AND EVENING-WEAR, IN ADDITION TO A READY-TO-WEAR COLLECTION OF SEPARATES. THE BRAND CONSISTS OF REFINED PIECES THAT ARE A BLEND OF MODERN ELEGANCE AND CLASSIC LUXURY. AZZALIA EMPHASISES THE IMPORTANCE OF UTILISING THE HIGHEST QUALITY FABRICS, LATEST EMBROIDERY TECHNIQUES, FLAWLESSLY CRAFTED TAILORING, AND THE MOST INNOVATIVE APPROACHES TO DESIGN, PRODUCTION, AND STYLE.
AFTER WORKING FOR ICONIC BRANDS SUCH AS ALEXANDER MCQUEEN AND SASS & BIDE, DEBORAH HENNING WENT ON TO DESIGN FOR MUCH LOVED BRITISH BRAND, GHOST. SHE WORKED ALONGSIDE THE DESIGN DUO, MODERNIST TO RE-CREATE THE GHOST LOOK AND LAUNCH DURING LONDON FASHION WEEK. AFTER THE BRANDS SUCCESS, DEBORAH CREATED A NAMESAKE CAPSULE COLLECTION THAT WAS SOLD IN KINGLY COURT, LONDON AND SHE WAS NAMED ‘ONE TO WATCH’ BY VOGUE.COM WHILST SHOWCASING.