EDDA

We are overjoyed to welcome back AW16’s Ones To Watch winner Edda. She graduated from London College of Fashion and has been named by the New York times as one of ten “fresh out of fashion school designers to watch”. The Norwegian designer combines various elements to her collection from heavily embellished pink knitwear to bold black and white hand-drawn prints with an element of fur. For such a young designer Edda has managed to secure lots of prestigious awards including the international fur federations remix award in conjunction with Italian vogue that has seen previous winners such as astrid andersen and shohei ohashi as winners of the prize, she has also managed to secure the bfta, saga fur competition award. Edda also recently won the designer for tomorrow in berlin, the award’s patron this year was alber elbaz that personally picked the brand as his personal favorite.

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