Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, launching his eponymous label in 2009. In 2010 Choi was awarded the Merit Award for SS11. 


Showing his SS19 collection at London Fashion Week, titled, ‘Manik Baugh’, Choi took inspiration from the artist Ivan Da Silva Bruhns. Echoing Da Silva Bruhn’s ability to combine a palette of warms tones in aubergine and ochre with patterns and parallel contours, Choi incorporated playful silhouettes and a balance of minimal adornment and utility. 

Extending an accessories collaboration with global brand DECKE for a fourth season, both the bags and shoes employed feminine textures in leather. 


Words by Becky Mars