Fashion Scout are pleased to announce the winner of the first ever Fashion Scout South East Europe (SEE) competition, held on the evening of Tuesday 28th March 2017 at Belgrade Fashion Week is Neo Design!

 The debut competition saw four regional countries each put forward three of their best emerging designers from their local fashion weeks, which included Skopje Fashion Week in Macedonia, Fashion.hr in Croatia, Ljubljana Fashion Week in Slovenia and Belgrade Fashion Week in Serbia.

Neo Design will receive a fully sponsored slot to showcase on-schedule during LFW at Fashion Scout SS18 in Freemasons Hall, Covent Garden this September. Fashion Scout is renowned for championing, nurturing and showcasing innovative and creative design talent from around the world, and Fashion Scout SEE is another way for us to source talent from around across the world.

Neo Design is a young brand founded by Nevena Ivanović in 2014 as part of a graduation project and she was shortlisted as one of the three emerging designers by Belgrade Fashion Week for the Fashion Scout SEE competition. The brand is based on a new vision of functionality which was developed as the result of combining the traditional technique of making clothing and jewellery with modern technical materials.

The Fashion Scout SEE winning collection ATHENEO, is inspired by the motives from the book Hazarski Rećnik by Milorada Pavić and his approach to this unique piece of art. The book was written in a way that it can be read and observed like a sculpture, from many different angles and viewpoints and this approach has been reflected across Neo Design’s collection.

Fashion Scout SEE was judged by four industry experts including; Martyn Roberts founder of Fashion Scout, Hilary Alexander renowned fashion journalist and Britain’s Next Top Model judge, Adrian Roberts Director of Education at Accademia Costume e Moda in Rome and Biljana Poposka-Roberts Industry & Special Projects Manager at Graduate Fashion Week. Neo Design presented the collection to the judging panel, before being showcased in a joint Fashion Scout SEE catwalk on-schedule during Belgrade Fashion Week, where they were announced as the winner to close the show.

Fashion Scout is the international showcase for fashion pioneers. Over the past 10 years Fashion Scout has scouted, supported, nurtured and showcased pioneering designers including Iris Van Herpen, Peter Pilotto, Eudon Choi, David Koma , Felder Felder, Maria Francesca Pepe, Piers Atkinson, Agi and Sam, Eudo Choi, Roberts|Wood, Helen Lawrence, Georgia Hardinge and many more.

Featuring a selection of innovative UK and international designers, Fashion Scout London hosted over 40 catwalk shows, salon shows and presentations alongside a designer exhibition in February 2017. Fashion Scout London is held at the iconic Freemasons’ Hall, Covent Garden, from Friday 15th – Tuesday 19th September 2017, Fashion Scout’s 23rd season during London Fashion Week. 

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