AFTER ATTAINING A FIRST-CLASS HONOURS DEGREE UPON HIS GRADUATION FROM CENTRAL SAINT MARTINS, RUIHONG HARRY XU STARTED HIS OWN LABEL XU. NOT ONE TO LIMIT HIMSELF, RUIHONG XU INFUSES THE BRAND WITH HIS OWN ATTITUDE AND UNIQUE SPIRIT. XU AIMS TO PRODUCE CONTEMPORARY MENSWEAR INFINITELY IN IT'S ADAPTABILITY, MAKING IT COMPATIBLE WITH THE MANY OCCASIONS AND ROLES IN LIFE WHICH ONE CAN FIND THEMSELVES. IT'S INNOVATIVE APPROACH, MERGING WITH DESIGN CONCEPTS, HAS THE DEMANDING PURSUIT OF PERFECTION IN BOTH DESIGN AND QUALITY.

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