Dubai Design & Fashion Council (DDFC) in partnership with Fad Institute of Luxury, Fashion & Style Dubai (Fad Dubai) unveiled Egyptian label Three Fifty Nine by designer Marwa Sayed at Fashion Scout during London Fashion Week this September. The ‘DDFC x Fad Dubai fashion showcase’ initiative is responsible for sponsoring the participation of Emirati and UAE-based designers to showcase at Fashion Scout London and support regional talents. We caught up with Marwa Sayed backstage at Spring Summer 2019, to hear more about her experience showing in London for the first time, what inspired the collection, and how art has woven it’s way into her work.
How do you think the show went?
Crazy! I didn’t really get a chance to look at it, I was focusing on the models, so I’m waiting to watch it. I really didn’t see it!
How does it feel to be showcasing in London?
It’s amazing, of course it’s a great opportunity. I mean it’s my first international appearance and I’m crossing my fingers for the feedback, I really don’t know yet. It’s an amazing feeling to be here, of course.
How does this collection differ from what you’ve done before?
Each and every collection differs so much. The journey is different, the inspiration and the mood is different, everything is different about each and every collection. The process of the same. The DNA of my brand is print and art and depicting art, so that’s always the common thing but that’s about the brand.
What inspired you in this collection?
It’s also an art collection by my partner who is an Egyptian artist and painter. It’s not really about the art itself, it’s more the thought behind it and the logic behind it which is the long time debate about whether graphically and digitally made art is actually an art or not. If I printed it and then put tangible elements on it like he did with his collection; he printed it digitally and then he added water colours and ink and wire and still the debate is on: is this art? Because you have the ‘undo’ button so the artwork is ‘perfect’. Is this perfection? Where my motto as a brand is ‘perfection is overrated’ – it’s not about being perfect rather than striving for better and more.
What has your experience with fashion scout been like?
I mean it’s just amazing. It’s crazy. So organised.
Words by Zoe Bennets