Following Rosella's denim based graduate collection and her job at Calvin Klein jeans, the brand naturally followed a denim path. Rosella May is a gender-neutral brand directed by Rosella May herself. The eponymous brand focuses on a balance of clean silhouettes and innovative textural fabrics- we caught up with the emerging designer backstage after her successful and vibrant presentation to talk about mental health, not giving up and denim.

The presentation consisted of various denim items ranging from classic dark denim jackets, to white denim playsuits, to pink and black splattered denim jeans. The boxy fits and bright colours make the collection wearable for any gender. The models were taking polaroid pictures and drinking Edinburgh gin, whilst a room full of spectators enjoyed the presentation.

Photography by Stefan Jakubowski

HOW ARE YOU FEELING ABOUT THE PRESENTATION?

Fine. Cool. I’m just going with the flow, I don’t really mind!

HOW DOES IT FEEL TO BE SHOWCASING IN LONDON THIS FASHION WEEK?

It’s amazing to be showcasing in London. I worked for a different brand for a while, so it wasn’t as nice working under someone else’s name. Having my own thing is just really exciting because I’m finally doing what I want. It’s a long time coming, but I’m glad! It’s only taken a year and a half!

 SO, WHAT’S THE PAST YEAR AND A HALF LOOKED LIKE?

Part of the year and a half I was in Amsterdam. This time last year I was just about to move back. I was working for Calvin Klein. But yeah, I moved back and then started my own brand.

WHAT IS THIS COLLECTION INSPIRED BY?

Originally it was inspired quite heavily by mental health, but not in a heavy way. It’s to commemorate the openness about talking about mental health and not making it into a bigger thing now. When you say mental health, it shouldn’t be something that’s negative, it should be something that people feel free to chat about. That’s why there’s all of the bright and bold colours, so you wouldn’t actually know what it’s about until you ask me and that starts the conversation.

HOW DID THAT INSPIRATION COME ABOUT?

A lot of my friends, who won’t mind me saying, have suffered with mental health – in fact the collaborative designer for some of the t-shirts that the guys are going to be wearing today has actually got schizo-effective disorder. A lot of people within the fashion industry suffer with mental health. Everybody suffers with it and it’s just something that needs to be spoken about more. And again, doing it in a positive way, in the fashion industry, where it hasn’t really been spoken about before, is a big thing.

WHAT’S YOUR EXPERIENCE WITH FASHION SCOUT BEEN LIKE?

Amazing. I applied twice before and then this is the third season that I applied and I got a position, so I was on first name terms with everybody by that time! So, it was nice. It was great. It’s been really easy as well.

 

The interactive elements to the presentation were inspired! Creating such a wonderful atmosphere in the room, with all the models involved enjoying themselves in a relaxed manner that suited the brand. 

 

 

Words by Zoe Bennets and Katy Wolfe


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