POINT BLANK ._
Once the definitive communication tool to present the newest trends, the standard runway show is no longer the epitome of fashion showcasing. Along with the wave of 21st century technology, there are new and exciting mediums to communicate fashion outside of the catwalk.
Since 2007 Fashion Scout have been pioneers in fashion presentations, showing one of the first fashion films during London Fashion Week. Hosting presentations from designers Phoebe English, Louise Amstrup, ROBERTS|WOOD, Typical Freaks, Agi & Sam and Kingston University MA.
Presentations are now being embraced by brands and designers more and more - giving designers scope to focus on creativity and breaking material limitations.
The growing trend of on and off schedule presentations have brought a new generation of innovative labels using them to closely engage with audiences. Fashion Scout are extremely proud to give Point Blank ._ an award to support their SS17 Fashion Scout debut, which will take place in The Gallery on Tuesday 22nd September at 12pm.
Fashion Designer Yanyu Chung and Architectural Designer Adrienne Lau work as a duo. The design process of Point Blank._ is a messy exploration in art, architecture, fashion, film, (sub)culture and taste. It is a fashion label in the sense that each project consists of a ready-to-wear collection for the season and an infrastructure is in place to produce high-quality pieces for clients.