DESIGNED WITH A STRONG AND INDEPENDENT WOMAN IN MIND. RU CONSIDERS CLOTHES AS ARCHITECTURE AROUND A WOMAN’S BODY. INSPIRED BY EXPLODING AND CRACKING BUILDINGS, RU ATTEMPTS TO NEGOTIATE DIFFERENT GARMENTS’ SHAPES WITH WOMEN’S BODY THROUGH DECONSTRUCTING CLOTHES IN DIFFERENT TYPES AND MATERIALS. AFTER TWO YEARS STUDYING MA MATERIAL FUTURES AT CENTRAL SAINT MARTIN'S, RU AIMS TO COMBINE TEXTILE AND MATERIAL DESIGN WITH DECONSTRUCTED GARMENTS RESULTING IN EPIC VISUAL IDENTITY AND CASUAL BUT STRONG STATEMENT IN CONTEMPORARY FASHION DESIGN.

"AS A YOUNG BRAND WE ARE VERY NEW TO THE FASHION INDUSTRY. TO BE A PART OF ONES TO WATCH GIVES US A GREAT OPPORTUNITY TO PRESENT OUR AW17COLLECTION NOT ONLY AS PRODUCTS BUT AS A BRAND. WE WANT TO TELL MORE STORIES ABOUT THE BRAND AND THE CONCEPT BEHIND EACH SEASON. THE PROFESSIONAL TEAM THAT FASHION SCOUT OFFERS REALLY HELPS US TO MAKE IT HAPPEN"

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