When previous Merit Award winner and rising star, William Tempest, teamed up with Sony to design a gorgeous clutch for the new VAIO P-Series earlier this year, it signalled big names a go-go for the young designer with every celebrity from Emma Watson to Victoria Beckham coveting his collection. His success seems to be catching as rock chick Rihanna has been seen sporting a warrior-esqe look by our very own Bryce d’Anice Aime in her new video, Hard. Working Bryce’s s/s 10 collection’s futuristic, cubist shapes to the max, avant-garde fashionista Rihanna pulls off Bryce’s power-woman look effortlessly.
And it wasn’t just Bryce who caught Rihanna’s eye during the Paris and London shows. David Koma’s metallic, industrial-look, statement hubcap dress has been a firm favourite of the megastar. The Georgian designer, winner of last season's Merit Award, first hit the celebrity radar when Megan Fox was styled in a dress from his graduate collection in Wonderland magazine. Then Beyonce stormed the MTV Europe awards in the same creation, and when Cheryl Cole popped up on X Factor in an almost identical dress, the masses jumped on board and Browns Focus sold out of the entire stock. With a reaction like that, expect the front row of Koma’s a/w 10 show to be a star studded line up.
Unsurprisingly, controversial performer and eccentric style maven Lady Gaga wants a piece of the action too, and has given her stamp of approval for Koma’s collection in a film collaboration with fashion filmmaker Kathryn Ferguson. Shot during rehearsals for her London shows, this beautifully arty and inspiring short film illustrates the pop phenomenon’s love of design, and celebrates pioneering emerging designers. Including creations by Koma, amongst others, Lady Ga Ga proves that celebrity endorsement can go beyond film premieres and VIP bashes. Bring on the A-listers!
Posted by Fiona Anderson/ Emma Drinnan
Above left and centre:
William Tempest as worn by Emma Watson and Victoria Beckham
Centre and Right:
Megan Fox, Cheryl Cole and Beyonce wear David Koma