Amira Haroon, brought up in Saudi Arabia and now living in Dubai, is inspired by the rich culture of the Middle East, craftsmanship and vintage Art Deco which is something that can easily be identified in her stunning SS18 collection. With a dark colour palette of black, gold and contrasting colours of deep green and a berry red, each garment led seamlessly into another.

With a continued theme of scalloped hem finishes, sequins and choker style neck lines, the feminine collection featured pieces ranging from a gold tuxedo with black lapels to a saltine ivory scalloped hem and black contrast, knee length dress. The fresh faced models, all wore a smokey eye, which further accentuated the femininity and richness of the collection. 

Inspired by American pop culture, the muse for SS18 was Whitney Houston, with the song 'I'm Every Woman' playing to the beat of the models steps. The words 'You're Every Woman' was branded across various garments in either a printed form or appliquéd on. 

Words by Zoe Bennetts

Photos by Nicholas Kristiansen

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