SHOW INSIGHT: PAM HOGG
Fashion Scout during London Fashion Week bought a regular face to the Freemasons’ Hall, to kick start the first day. The highly anticipated Pam Hogg sent a collection of innovative, and eye catching designs down the runway for Fashion Scout’s first SS18 catwalk show. Over the years the Scottish born designer has built a reputable and strong name for her brand, influenced mostly by London’s post-punk movement, and club culture.
This season, for SS18, Pam Hogg began the showcase with bold and daring shades of green, yellow, pink and blue made of feathers and pom poms to give a soft touch. Models in skin tight.
PVC cat suits decorated with bright neon colours came out next and balanced out the previous gentle looks. To finish, sheer trench coats with high collars made a statement to the last few looks.
Ending with two models, one in pink and one in blue, Pam Hogg left a lasting impression with high headdresses, composed of pink and blue chiffon. The garments made their way down the runway to “Friday I’m in Love” by The Cure. With a packed room, VIP guests had the chance to be blown away by the passion, and creativity that Pam Hogg continuously brings to Fashion Scout.
Words by Maisie Taylor
Photos by Simon Armstrong