IN A FASHION WORLD OBSESSED WITH SERIOUS CONCEPTS, I-AM-CHEN STRIVES TO BRING THE FUN AND LIGHT-HEARTED SPIRIT TO PEOPLE WHO EMBRACE AN ETERNAL SENSE OF CHILDISH PLAYFULNESS, WHICH IS MUCH INSPIRED BY THE WORKS OF ALEXANDER CALDER AND DAVID HOCKNEY. I-AM-CHEN EXCLUSIVELY FOCUSES KNITTING AND AIMS TO CHALLENGE THE DEFINITION OF KNITTING BY CREATING KNITWEAR MADE BY ADVANCED MACHINES WITH NEW TECHNIQUES, USING UNCONVENTIONAL YARNS. 

WILLIAMS SHOWS THAT ‘ECO’ FASHION CAN STILL BE EXCITING AND AVANT GARDE, AIMING TO DISPELL THE ASSUMPTIONS OF IT HAVING TO BE MINIMAL, OR HIPPIE OR OVERTLY HOME-CRAFTY. RESEARCHING AND DEVELOPING MATERIALS BOTH RENEWABLE AND RECYCLED, SO THAT THE GARMENTS CAN HAVE AS MINIMAL AN IMPACT ON THE ENVIRONMENT AT POSSIBLE. EXPLORING SOCIAL, POLITICAL AND ENVIRONMENTAL ISSUES THROUGH HER WORK TO RAISE AWARENESS FOR TOPICS SHE FEELS PASSIONATE ABOUT. 

FANG'S VISION IS TO INTRODUCE NEW POSSIBILITIES OF PERCEPTION BETWEEN THE HUMAN BODY AND DRESS, FOR THIS REASON, REFLECTIVE THOUGHTS OVER PERCEPTION OF BEAUTY AND THE INSTINCTIVE ALLURE OF NATURE- ITS PRECISE MATHEMATICAL FORMULA ARE EXPLORED TO DISSECT THE CONVENTIONAL SARTORIAL ADORNMENT AND LEADS TO DESIGN AND TEXTILE INNOVATION CONSISTING OF DIMENSIONAL COLOURS AND MIRAGE MOVEMENT, ULTIMATELY CREATING AN ETHEREAL ILLUSION.