ONES TO WATCH

THE FASHION SCOUT COLLABORATIVE SHOWCASE, ONES TO WATCH, IS INSTRUMENTAL IN RAISING THE PROFILE OF EMERGING DESIGN TALENT GLOBALLY. ONE OF THE FIRST PLACES TO SEE THE VERY BEST IN NEW UK AND INTERNATIONAL DESIGN TALENT, ONES TO WATCH PROVIDES A CATWALK SHOWCASE FOR THE BRIGHTEST EMERGING DESIGNERS.

PLAYING A MAJOR ROLE IN PROMOTION OF DESIGN INNOVATION, THIS SHOW IS DESIGNED TO DEVELOP BUSINESS INTERNATIONALLY AND HAS BEEN CREATED TO GENERATE MAXIMUM MEDIA AND BUYER ATTENDANCE.

ONES TO WATCH DESIGNERS ARE AMONG THE MUST-SEE COLLECTIONS EACH SEASON.

ABOUT ONES TO WATCH

SELECTED FROM A LONG LIST OF EMERGING DESIGNERS BY A PANEL OF INDUSTRY EXPERTS WHICH THIS SEASON INCLUDED MARTYN ROBERTS, FASHION SCOUT’S FOUNDER AND DIRECTOR, ESTEEMED FASHION WRITER TONY GLENVILLE, ONES TO WATCH’S VERY OWN STYLIST, REBEKAH ROY AND KENDALL ROBBINS, FROM THE BRITISH COUNCIL. FASHION SCOUT’S ONES TO WATCH PROVIDES A UNIQUE PLATFORM FOR THE BRIGHTEST NEW DESIGNERS, WITH MANY GOING ON TO BECOME ESTABLISHED LABELS IN THE INTERNATIONAL FASHION INDUSTRY. 

FASHION SCOUT FOUNDER AND CREATIVE DIRECTOR MARTYN ROBERTS COMMENTED ON THIS SEASON’S SELECTION: “THE ONES TO WATCH SHOW IS THE PERFECT LAUNCH PAD FOR TALENTED NEW DESIGNERS. THIS SEASON’S FOUR DESIGNERS PRESENT COMPLETELY DIFFERENT VISIONS OF THE FUTURE OF FASHION. THIS IS THE SUCCESS OF ONES TO WATCH AND WHY IT IS SO POPULAR.”  THE ONES TO WATCH DESIGNERS WILL PRESENT THEIR NEW COLLECTIONS IN A CATWALK SHOWCASE AS WELL AS BEING PART OF THE FASHION SCOUT LONDON EXHIBITION DURING LONDON FASHION WEEK. ONES TO WATCH IS DESIGNED TO SUPPORT EMERGING DESIGNERS, DEVELOP BUSINESS INTERNATIONALLY AND GENERATE MAXIMUM MEDIA AND BUYER ATTENDANCE. 

AW17 ONES TO WATCH WINNERS

JOANNA BERLING

FRESH FROM HER BA AT LONDON COLLEGE OF FASHION JOANNA BERLING HAS CONTINUED TO SOAR TO DIZZYING HEIGHTS STRETCHING THE LIMITS OF AESTHETIC ACCEPTABILITY. REFERENCING THE SCULPTURE OF BERLINDE DE BRUCKYERE, BERLING JUXTAPOSES SACCHARINE GIRLISHNESS WITH AN UNDERCURRENT OF GROTESQUE DARKNESS.  


KRASIMIRA STOYNEVA

ESTABLISHED IN 2014, KRASIMIRA STOYNEVA'S ICONIC SIGNATURE USE OF SYNTHETIC HAIR, BOLD PRINTS AND CONTEMPORARY STYLE HAS QUICKLY BECOME RECOGNISED GLOBALLY. HER INNOVATIVE USE OF UNIQUE MATERIALS CONTINUOUSLY PUSHES THE BOUNDARIES OF ART AND FASHION REWRITING THE LIMITATIONS AND POSSIBILITIES OF CLOTHING, WAS AN INSTANT HIT AT THIS SEASON’S SELECTION PANEL. 


ORANGE CULTURE

ORANGE CULTURE, THE BRAIN CHILD OF ADEBAYO OKE-LAWAL, IS A NIGERIAN LABEL FOUNDED IN 2011. THE MENSWEAR BRAND IS FOR A CREATIVE CLASS OF MEN WHO ARE ‘SELF-AWARE, EXPRESSIVE, EXPLORATIVE ART-LOVING NOMADS’. COMBINING CLASSIC WESTERN SILHOUETTES WITH AFRICAN SENSIBILITIES, OKE-LAWAL’S BRIGHTLY COLORED AND SHARPLY CUT PIECES CAUGHT THE PANEL’S EYE THIS SEASON


RU

A GRADUATE OF CENTRAL SAINT MARTINS’ MA MATERIAL FUTURES, RU CHEN IS THE FOUNDER OF EPONYMOUS LONDON BASED LABEL RU. HER SYMPATHETIC CONSIDERATION OF THE FEMALE FORM AND CLOTHING IT AS IF DELIBERATELY CONSTRUCTING A DECAYING BUILDING, IMPRESSED OUR PANEL THIS SEASON.

 

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