VARUN SHARMA IS THE LONDON BASED DESIGNER BEHIND THE RUN LABEL. HE IS A MIDDLESEX UNIVERSITY GRADUATE AND R-T-W WOMENSWEAR DESIGNER. HAVING WORKED UNDER SUCCESSFUL CREATIVES SUCH AS MENSWEAR DESIGNER CAROLYN MASSEY, HE HAS HONED HIS SKILLS FOR CREATING BEAUTIFULLY CRAFTED AND REFINED GARMENTS. LOCATED IN THE CREATIVE HUB OF HACKNEY HIS DESIGN WORK AESTHETICALLY VEERS TOWARDS CREATING CLOTHING WHICH EMBODIES YOUTHFULNESS, MASCULINITY, CHIC AND SIMPLICITY.

HIS LOVE FOR PRINTS AND BOLD COLOURS HAS BEEN AN IMPORTANT INFLUENCE IN THE IDENTITY OF THE LABEL'S PERSONA. AS WELL AS DESIGNING ALL OF HIS GARMENTS HE PRODUCES EXCLUSIVE IN-HOUSE PRINTS, WHICH ARE USED FOR THE LABEL'S SEASONAL COLLECTIONS.

THE ETHOS BEHIND RUN IS TO CREATE CLOTHING THAT IS MODERN AND FULL OF PERSONALITY.

INSPIRED BY THE HAMAR TRIBE OF ETHIOPIA, RUN SS17 EXPLORES THEIR USE OF PRINTS, STRIPES, SPORTSWEAR AND WESTERN CLOTHING. THE NEW SEASON IS FOCUSED ON BEAUTIFUL SILKS, CREATING STRONG PRINT NARRATIVES AND CHARACTER FOR THE BRAND. THE INSPIRATION IS DERIVED FROM THE TRIBE'S ECLECTIC ABILITY TO MIX A FOOTBALL OR SPORTS JERSEY INTO AN EVERYDAY WARDROBE.

 

SS17 PRESENTATION

 

AW16 LOOKBOOK

 

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