C.J. YAO WAS RAISED IN SHANGHAI, CHINA. SHE WAS AWARDED THE 1ST RUNNER UP OF ASIAN YOUNG DESIGNERS CONTEST AT SINGAPORE FASHION WEEK IN 2006 BEFORE COMING TO LONDON TO STUDY FASHION DESIGN AT CENTRAL ST MARTINS, FROM WHERE SHE GRADUATED IN 2012. DURING HER STUDIES C.J. WORKED FOR ALEXANDER MCQUEEN. HER FINAL COLLECTION WAS SELECTED AND SHOWN SUCCESSFULLY AT THE PRESS SHOW 2012 AND ALSO FEATURED IN i-D, VULTURE AND DMAG. 

 THE BRAND IS BASED ON DEVELOPING THE IDEAS OF THE NEW AESTHETIC APPRECIATION OF WOMEN WITH EXPERIMENTAL CONTEMPORARY LIFESTYLES AND ATTITUDES. IT IS NOT ONLY FILLED WITH POWER AND PIONEERS, BUT ALSO CARRIES MODERNITY AND GRACE; BECOMING DISTINCTIVE AND UNFORGETTABLE VISUAL MEMORIES. 

 

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