AV is a newly born womenswear brand striving to create avant-garde, mindful fashion, raising polemics and tackling society abnormalities. Created by Andrea Altmann, graduate in textile design at Münchberg university, Germany, and Vincent Lapp, alumni of Central Saint Martins, the label imagines a couture oriented fashion reflecting on the place of women in the modern world. AV combines traditional craftsmanship and innovative materials, while making sustainability a key element of its responsible design process, always reaching for a zero impact on the environment.