Gala Borovic is a Serbian born fashion designer. After gaining a diploma from MA Fashion Design program at Faculty of Applied Arts in Belgrade, she decided to further pursue fashion education by enrolling at MA Fashion Design course at ArtEZ Institute of the Arts in the Netherlands. Гала Borovic brand reflects maximalist aesthetics and often experiments with leveling- up the importance of a process with the final outcome. The brand symbolises adult playground, a platform which counter reacts on the emotionless and remote fashion industry. By focusing on textile, print and concept development Gala’s working process regularly includes capturing the intimacy of essential life moments. She is re-using bizarre and unpredictable forms by turning them into concepts, concepts into garments and garments into collections. Finally, the brand provokes personal transformation of the new self where the reality is based on misbalance, asymmetry, and ever-lasting change.