IA LONDON is a British Avantgarde fashion brand, delivering artistic content in the form of distinctive looking garments an accessories.
IA London was founded in 2017 by Cambridge-based designer Ira Iceberg.
The IA LONDON vision is one of wholly personalised fashion, in line with the movement towards original self-style.
To support IA London's vision, a unique design process was developed in stages, whereby a series of original artworks, created by the founder, hand-painted digitally directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance, unprecedentedly integrating fashion and art.
Retailers can customise individual garments based on their acquaintance with the target audience, by choosing best-matching artworks from the IA’s library. This unique customisation service offered with no additional charge and evidently results a better sales performance.
DIVERSITY AND INCLUSIVENESS
Diversity and inclusiveness are important parts of the IA London brand’s culture. Brand's Runway shows and photoshoots pay tribute to models of all ages, ethnicities and body types.
ETHICAL U.K. BASED MANUFACTURING
All our garments and accessories are manufactured in the U.K. by the companies with proven reputation for ethical labor standards and excellent working environment.