Illamasqua is the non-conformist makeup-artist brand which defies convention with its high performance products and irreverent, daring attitude. A contemporary and disruptive brand, Illamasqua champions diversity and inclusivity. beauty is, after all, not one, but many unique faces. we believe that makeup is a creative and playful way to express yourself and create your own unique style. 

British born in 2008 and originally inspired by the groundbreaking innovation in 1920s theatre makeup, Illamasqua is a word that combines ‘illusion’ and ‘masquerade’. Bold and refined, the brand is committed to delivering high- performance innovation, education and artistry. from the beginning illamasqua challenged the status quo of the wider beauty industry and its so-called ‘ideals.’ It continues to take pride in doing so.

Celebrating self-expression through cruelty-free makeup, Illamasqua creates inspiring products with professional-grade pigments for makeup artists and the everyday woman, or man. Promoting respect and understanding of people, with Illamasqua, you’re free to be who you want to be. We are proud to be a cruelty-free, peta certified brand and we choose brushes that are made with synthetic. Hair and products that are made in alliance with suppliers that refuse to test on animals.