Milan Creatives Design Academy MCA is a Shenzhen based academy specialising in fashion and accessories-based design courses. Located in the heart of the city it provides state of the art facilities and inspirational forward-thinking teaching methods with a global directive, delivered by a team of both local and international tutors. MCA’s collaboration with International institutions provides access to a global emphasis on education and current development in industry practices. The result is a system that is based on practical experience and mentorship for varied specialised fashion and accessories programmes that are condensed into highly efficient short-term professional courses.
Their aim to create an elite and diverse workforce to meet China’s expandable industry’s demands, ranging from Luxury to mass-market brands. The academy has become a beacon in the education and preparation of competent industry professionals to serve the ever-growing and dynamic fashion industry of Shenzen, the clothing capital of China. Currently there are 800 students with over 5000 graduates who have gone on to launch over 50 independent labels and more than 100 studios working on Fashion and Jewellery design. Labels include SHENZHEN OVIEW, WIAI PERSONAL TAILOR, LEYISI, BUDDY STUDIO, HUMOR YOUTH, and LONGZHONG JEWELRY.
Spring Summer 2020 welcomes 3 creatives, Li Longwen, JOLIYDOR and MAKOPINK for their along awaited debut at London Fashion Week.
Li Longwen (LL) graduated with a Masters of Fashion from the Academy of Art University in San Francisco. Showcasing his Menswear collection during NYFW in a collaborative effort with textile designer Kwon Kang. His London show is the debut of his womenswear collection “Mothers Child”. A collection inspired by old photographs of him and his mother was the ascendancy behind the creative process. The idea of the old proposing the new in all aspects from newly developed fabrics to referential remodelled silhouettes. This cherished memory manifests itself in a collection that literally speaks volumes. His mastery of draping is in perfect synergy with his precise tailoring skills lending a masculine edge to the softness of draped detailing. Obscure twist and dominant folds create an imbalance to compliment a rather otherwise symmetrical feel and so conceptualising a fresh and modern silhouette.
His natural flair for draping and layering of fabrics like holographic PU over a square mesh and paper light sheer organza to create an illusion of floating bubble-like surfaces with a sense of 3D depth. The result is a confident capsule collection highlighting cocoon like multi fabricated dresses under funnel necked utility sleeves coats or in off-key jumbo detailed cropped jackets worn over supersized shirt dress to give a sense of restriction to the ballooning silhouette. This is all unitedly harmonised in a palette of dusky tones, metallics and occasional blasts of bright bold colours
When designer Christine Wang left China for France it never occurred to her that she would spend 18 years there and she always refers to Paris as a home from home. Parisian trained Wang graduate from the prestigious ESMOD with a major in Haute Couture. She wanted to dedicate her first collection for her new label JOLIYDOR to the city. She has referenced unique elements of traditional regional Chinese cultural dresses along with the principal aesthetics that echoes the delicate femininity and power of the discerning Parisian woman in the late 80’s.
Evening and cocktail wear is close to her creative soul, exploring bilateral cultural influences with retro design elements. The process initiative was to work on print development, taking impetus from traditional Chinese painting GUÓHUÀ in contrast with modern emoji iconography. Fabrics are pleated, overlayered and manipulated in sync with specific garment design to create a visual tour de force. The collection is a diverse range of simple silhouetted pieces in luxurious fabrics, showcasing from silk bias cut floor-sweeping gowns, tiered mix feathered maxi to a line printed and a pleated mini dress. Grandad trousers feature in the finest brocades and are worn with extreme billowing African lace artist smock bomber jackets.
The simplicity of shapes is complimented by disproportionally blown up details as in the oversized bow dress or in show stopping sleeve focused sheer blouses, overarching the creative memorandum of her design ethos. Utilizing varied hues of pastel coloured tones and prints creates a delicacy reminiscent of classic timeless dressing.
MAKOPINK designer Phyliss Wen talks about Fun! Fun in concept, Fun in design and Fun in delivery. A Finance and economics major she turned her hand to fashion, from the onset she aimed to create a light luxury label that reflects but challenges the stylistic ideals of the progressive, influential and fashion-conscious Chinese market but with a global appeal.
After showing her collection recently at Shenzen Fashion week her debut London collection firmly keeps her brand ethos in play but with a more mature disruptive mode. This seasons collection “Points of Soul” reflects a free soul approach to the design element with most of the collection non-size defined, giving each garment ever-evolving individual characteristics of ways to wear them. The alchemy of Chinese Divination and a more familiar western astrology drive the creative concept of this collection. Prints were developed to convey theses aspects with a modern youthful twist represented on specially create fabric using unique experimental techniques of bonding and layering manipulation.
The result is a myriad of mixing cultural ideas to create pieces that are relaxed and on the same hand sharp. Tailoring is significant in a deconstructed and raw form is a perfect match for Parachute size silk dresses with functional utility detailing. Hybrids asymmetric multi fabricated shirt and jacket layered over prairie inspired skirt trousers. Shapes can be loose and free or restrictive and contoured depending on the wearer. Her reinterpretation of the traditional Cheongsam is cropped and caped reflecting modernity and showcasing the idea of taking traditional appealing style to a fresh global audience.
Her colour palette transcends the significance of meaning in Chinese theory. From Red to represent success, yellow for power, green for wealth to blue for positivity, black for heaven and gold for the nobility. MAKOPINK is part of The Shenzhen Chaowen Fashion Design company Ltd. MAKOPINK has become a firm favourite amongst Chinese celebrities and has a retail network that includes stand-alone outlets and multi retail channel into some of the country's biggest malls and department stores. Online it is available internationally on Amazon, Taobao and D2C.
This Season the academy has collaborated with London based International Fashion Creative Director and Educator Joseph Toronka, who specialises in promoting international emerging and independent designers with a showcase featuring three distinctive and diverse labels.