ABOUT THE MERIT AWARD
THE NEW TALENT INITIATIVE IS WORTH £25,000 OVER THREE SEASONS AND HAS BEEN CREATED TO SUPPORT AND DEVELOP NEW DESIGNER BUSINESS ON A GLOBAL LEVEL.
SINCE ITS INCEPTION IN 2009, THE MERIT AWARD’S ROLE CALL INCLUDES HAN WEN, DAVID FERREIRA, ROBERTS|WOOD, JAMES KELLY, GYO YUNI KIMCHOE, WILLIAM TEMPEST, DAVID KOMA, HERMIONE DE PAULA, EUDON CHOI, GEORGIA HARDINGE AND MORE RECENTLY, LEUTTON POSTLE, PHOEBE ENGLISH, HEOHWAN SIMUALTION, YIFANG WAN AND XIAO LI.
THE MERIT AWARD IS A HIGHLIGHT EVENT AND ACTS AS A KEY DRAW FOR UK AND INTERNATIONAL PRESS AND BUYERS EACH SEASON.
merit award AW18
FASHION SCOUT IS PROUD TO ANNOUNCE THAT ESSIE BUCKMAN AND HER LONDON BASED BRAND FORTIE LABEL, IS THE RECIPIENT OF THE COVETED MERIT AWARD.
THE SUCCESSFUL FOOTSTEPS OF PAST WINNERS INCLUDING DAVID KOMA, EUDON CHOI, PHOEBE ENGLISH, ROBERTS|WOOD, HAN WEN AND XIAO LI.
BUCKMAN PRIDES HERSELF IN HER METICULOUS ATTENTION TO DETAIL REGARDING TEXTILE DEVELOPMENT, OFTEN REVERTING TO TRADITIONAL TECHNIQUES IN HAND EMBROIDERY AND HAND PAINTED PRINTS ACROSS HER URBAN-LUXE WOMENSWEAR BRAND. FORTIE LABEL HAS SHOWN TWO SEASONS INDEPENDENTLY AND HAS GARNERED THE ATTENTION OF A VARIETY OF POWERFUL FASHION AND MUSIC ICONS, SUCH AS RIHANNA, CHAELIN CL, JORJA SMITH, YUKIMI (LITTLE DRAGON) KELELA AND MANY MORE.
"It is truly an honour winning the Merit Award as this opportunity with Fashion Scout will enable us to elevate a young up-coming brand such as Fortie Label to the next level.The ability to gain wider recognition, produce an unforgettable show and receive follow up mentorship with Fashion Scout. is invaluable to Fortie Label where we can truly utilise the platform and put us on the radar.The ability to create a iconic production without limitations allows us to show the industry who we are and what Fortie Label stands for with confidence and pride!"
ESSIE BUCKMAN, FORTIE LABEL
IN WINNING THIS SEASON’S MERIT AWARD FORTIE LABEL WILL RECEIVE A FULLY SPONSORED CATWALK SHOW DURING LONDON FASHION WEEK WHERE SHE WILL BE INTRODUCED TO LEADING PRESS AND BUYERS.
“We are extremely excited to award Essie the Merit Award and showcase Fortie Label at Fashion Scout for AW18. The brand was a easy decision for the judging panel to award Merit to, due to the intriguing fabric combinations and pattern cutting skills, mixed with strong cultural inspiration. Fashion Scout are excited to give Essie the opportunity to continue building the Fortie Label brand and profile here in London."
MARTYN ROBERTS, FOUNDER AND CREATIVE DIRECTOR OF FASHION SCOUT
FORTIE LABEL SHOWCASED THEIR AW18 COLLECTION AT FASHION SCOUT LONDON ON FRIDAY 16th FEBRUARY AT 14:00 DURING LONDON FASHION WEEK.