Eudon Choi is this seasons Merit Award Winner

Eudon Choi AW10/11

Drum roll please...Fashion Scout have awarded the SS11 Merit Award to Eudon Choi! Already a Fashion Scout fave after showing off his creative prowess in last season’s Ones To Watch show, Eudon is set to wow us yet again come September with his knack for tailoring and expert eye for colour.

Already flying off the shelves at Dover Street Market, Harvey Nichols (Hong Kong and Dubai), Debut New York, Luisa Via Roma and countless more, it’s no surprise that our panel of industry big wigs named Eudon the man of the moment. And, judging by the success of William Tempest, David Koma and Hermione de Paula, we reckon Eudon’s special brand of exquisite, ultra flattering womenswear will be on every fashionista’s hitlist come fall. Congratulations!

Fiona Anderson