Media Centre : Interview With Interior Designer Selma Karlsdottir

Passionate interior design graduate Selma had the enormous task of styling Vauxhall Fashion Scout’s Media Centre for London Fashion Week. The Media Centre is a relaxed and peaceful environment for journalists and press alike to compile their ideas regarding the runway shows and exhibition pieces for immediate online release! Selma constructed a chic, clean and modern space including chic white flower arrangements with dark green leaves. Shining white tables and chairs with a silver touch were shielded from the fashion mania outside by flowing white drapes. Before the week was up, we had a quick chat with Selma about her vision for the space:
What ideas were behind the look that you created for the Media Centre?
I wanted it to be modern, sleek and sophisticated with clean lines but also to be integrated with the fabulous architecture of the building. There wasn’t one particular subject that I used for my inspiration; I just wanted to make the space work for me as well as for Freemasons’ Hall. 

What are your thoughts on having the opportunity to design for Vauxhall Fashion Scout?
It’s amazing to be able to design for this kind of big event. Especially as I am the only designer doing it. It’s a lot different to just interning in a big company with lots of others.
To see more of Selma’s interior designing skills and to find out exactly what she’s about, take a look at

Words : Tess Stam
Images : Lara Angol
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