VFS Ones To Watch Announcement

Vauxhall Fashion Scout is delighted to announce the AW11 line-up for London Fashion Week’s Ones To Watch. Internationally recognised as the leading showcase for new fashion talent, this season Ones To Watch AW11 presents Anja Mlakar, Kirsty Ward, Sara Bro-Jorgensen and Tze Goh in a back-to-back show during London Fashion Week this February.

Over the past three seasons Ones To Watch has successfully launched a whole new generation of emerging, innovative designers, including Eudon Choi, David Longshaw, Hermoine de Paula, Alice Palmer, and Dean Quinn.

Anja Mlakar

Anja Mlakar graduated from CSM Womenswear MA in 2010. Her debut 'Blue Tube' collection ignited interest and generated requests far and wide, with sustained press demand throughout the season. Anja's SS11 collection echoes elements of the three dimensional, sensual silhouettes she has become known for; while clean lines and a muted colour palette signify her venture into a new breed of elegance.

Kirsty Ward
Central Saint Martins’ Kirsty Ward graduated in 2008 with distinction and went straight on to design for Alberta Ferretti in Italy. Ward launched her label with a S/S11 debut at Vauxhall Fashion Scout during LFW. Ward’s trademark use of metal jewellery combines to create structured silhouettes and classical pieces.

Sara Bro-Jorgensen

Sara Bro-Jorgensen graduated from Royal College of Art 2010 and was immediately selected for the coveted ITS9 Award. Sara’s work draws from 2D imagery and the multi-tonal qualities of black and white photography, employing a spectrum of fabrics from chunky hand knits to paper thin silk tulle.

Tze Goh

Singapore born designer Tze Goh graduated with a BA Degree from Parsons before completing his MA at Central Saint Martins. Tze’s commitment to finer detail is evident, using malleable fabric to create a 3-Dimensioanal look, allowing the female form to come through the architectural construction. This has already proven successful with Tze’s graduate collection being snapped up by LN-CC.

"Vauxhall Fashion Scout’s Ones To Watch has a strong history of showcasing the hottest new talents and attracts top international buyers and media. It is great to be able to launch and nurture the stars of tomorrow. We support them through the challenge of their first catwalk show as well as helping them build sustainable businesses” Martyn Roberts, Director of Vauxhall Fashion Scout.

Ones To Watch is chosen by panel of leading industry figures who have extensive experience in working with and promoting new talent including Vogue.com, ASOS and Tank Magazine.

Kenny Wang
Fashion ScoutnewsComment