"Uncle Sam":Asger Juel Larsen's Fashion Film Debut

 A navy mock of the American flag eerily floats above a desolate concrete landscape.
 Asger Juel Larsen received Vauxhall Fashion Scout's Ones To Watch MEN Award last season, showcasing his AW11 designs last February during London Fashion Week. The London College of Fashion graduate creates grunge, dark almost villainous outfits. He is also influenced by the American flag; he inverts and cuts the pattern on some of his garments. Subtlety, he refrains from using showy colours and sticks to a palette of blacks, greys and browns. The use of zips and spikes in his work accentuates and reflects a by gone era of anti-socialism. Leather is a consistent trend in his work, with spikes protruding away from the skin and through accessories which intensify the fetish feel behind some of his projects.

 S magazine collaborated with Asger to make his first fashion film. “Uncle Sam”, directed by Theo Prodromidis is a beautiful and thought provoking film featuring Asger’s outlandish designs. With Paul Joyce providing styling this fashion feature oozes creativity and sensuality. The premier took place on Thursday 28th of July with an exclusive launch at Shoreditch house.

 To watch this innovative fashion film please click here.