Backstage at Ones to Watch MEN Spring Summer 2012

Photography by Lucas Seidenfaden 
The menswear hot ticket; Ones to Watch. As guests poured through the doors of the Freemason’s venue, Fashion Scout snuck back stage to take a sneak peak of the hair and beauty looks before they hit the catwalk.

With the models prepped, Toni and Guy director Jody Taylor took a quick break to talk me through the show look:

As there are four different designers, the look had to be universal. We had to compromise basically; it had to be very very simple. A reference was Miami Vice meets French Riviera. We’ve kept the hair quite natural, first of all applying volume mousse, then the hair has been set in a parting and blow dried off the face with some volume in the front. We maintained a natural feeling through the lengths and ends through finger drying. Just before show time we’re going to spray in some sea salt spray, and scrunch that into the hair to add a little more of a tousled, textured feeling to the shape. The look is natural, but structured as well.

Watching the show it was clear to see how well this sweptback look complemented the collections. At Trine Lindegaard swim-cap like millinery made from leather-look colourful strips adorned the model’s head, those ‘finger-dried’ ends peaking out from beneath. Kye showed models with longer, and thus further textured hair, completing the collection’s urban aesthetic.

Model’s faces were kept soft and clean. The Body Shop’s Skin Primer Matte was ‘essential’ to give skin that velvety finish, according to head makeup artist Lan Nguyen. ‘They just want the guys to look healthy,’ said another member of Lan’s team as she talks me through the process using the moisturizer, foundation and the press powder from the range. 

Text: Rosanna Cole and Natasha Slee 
Fashion ScoutComment