Opening London’s first showcase with just the boys in mind, VFS 'One-to-Watch', TOBEFRANK kicked off London Collections: Men with a pop-blocked, primary-coloured Spring/ Summer collection.

TOBEFRANK, a British menswear brand- heavy on the British- pushed heritage home from the ground-up; from the collection’s home-based construction, to the memories TBF’s pillar-box reds, and fisherman-mac yellows brought to forefront of those watching.

The live installation- with models lined, awaiting hair and make-up touch-ups, being redressed, and patted down on-loop- showcased head-to-toe looks in blocked-primary colour; contrast-collar snap-button polos, and bright circle, cut-out shirts pushing modernity through the collections traditionally conceived construction.

There’s a “red, blue, yellow; triangle, circle, square” simplicity in TOBEFRANK’s Spring/Summer looks that takes you back to your early-days, stacking Mega-Bloks pre-nursery- which is essentially what TBF’s Frances “Frank” Phillips has grounded the collection in: a look back in order to look forward; a look at home-grown hertitage, and using it to build something new; modern. 
Just what the TOBEFRANK man is- bright, bold and modern- whilst paying homage to his roots. Think "cheeky charmer", who- at the end of the day- will always make time for a cuppa over a story with Gran. Nice lad; we think you'll like him. #VFS

Images and text- Sara McAlpine (@sara_mcalpine)