EXCLUSIVE| VFS chats to Heohwan Simulation following Merit Award announcement

Last week we were delighted to announce designer Heohwan Simulation as Spring/Summer 2013’s winner of the Vauxhall Fashion Scout Merit Award. The prestigious Merit Award provides the selected emerging designer with a valuable launch pad for their designing career. The internationally recognised award, which is worth £25,000 over three seasons includes a fully sponsored catwalk show and £1000 bursary. With the Merit Award prize launching the careers of high profile former winners William Tempest, David Koma, Hermione de Paula, Eudon Choi and Georgia Hardinge (to name but a few), it really is a valuable and exciting accolade. 

Needless to say, this season’s winner design label Heohwan Simulation are over the moon following the announcement, Immediately after hearing the news, I was ecstatic until I started feeling the pressure build up as well. Buyers and the press have been contacting me since the announcement, and right now, the only thing on my mind is to work even harder for my future collections”.
[It is] a significant accomplishment and encouragement. After all the studying and working abroad, travelling back and forth between London and Seoul, and overcoming the language and cultural barriers, this award is really a great encouragement for me since starting my brand and fashion career ten years ago. Nonetheless, I am well-aware that this opportunity only marks the beginning. Using this valuable award as a stepping stone, I would like to continue expanding and improving the brand and be able to contribute to fashion history as a Korean designer.”

As always, the VFS blog team were desperate to get a tip off of what SS13 will bring for the label. But the label are keeping their cards close to their chest…
“You will have to wait and see! But just to give you a little hint, we hope to showcase a novel and elegant mix of couture and contemporary outdoors style.”

By Editor Cass Gowing
Images from Heohwan lookbook