INTERVIEW| Vauxhall Fashion Scout catches up with Fashion Monitor ahead of esteemed International Reception
Vauxhall Fashion Scout returns with the prestigious International Reception in partnership with Fashion Monitor for another amazing season. With the collections on display and the designers behind them on hand, ready to discuss their inspirations and influences behind their new designs, the International Reception is a fantastic opportunity for International Press and Buyers to come and meet the best in emerging design talent.
We spoke to Editor-at-Large at Fashion Monitor, Hannah White about the what the Fashion Monitor have in store for this season and what she's most looking forward to for S/S13...
So, Hannah, Fashion Monitor has grown from strength to strength in the past year. What has been your highlight so far?
Fashion Monitor have expanded the team this year in preparation for the product developments set to take place throughout 2012/2013. It is a very exciting time for Fashion Monitor, we hosted the SS13 Party on Monday 10th September and it was a huge success and now the team are looking forward to LFW and the Fashion Monitor Style Lounge.
You have worked with Vauxhall Fashion Scout before- heading into your fourth season partnering with the VFS International Reception. What is it about VFS that keeps bringing you back?
Fashion Monitor have been a partner of Vauxhall Fashion Scout for the past 2 years as well as the International Reception. It is great to be able to support and promote the emerging talent that Vauxhall Fashion Scout showcases each season. We work closely with the Merit Award Winner each season and are extremely proud to be associated with the event each season.
The International Press & Buyers Reception is a chance for media and industry professionals from all over the world to meet designers and see the collections up close. Why is it so important for Fashion Monitor to be a part of the experience?
We have been expanding our International offering over the last few years. We have a team in the US as well as an International Correspondent in our London office to ensure our contacts, news and events are up to date and reflect the international fashion world. It is great to have the opportunity to meet with the international press attending LFW at the International Reception.
What does the International Reception bring to London Fashion Week that no other event here does?
The event itself is a great opportunity for the industry to network and also have direct access to the designers showcasing. Feedback from previous seasons shows that press and buyers enjoy the opportunity to talk to the designers in a relaxed atmosphere whilst the Fashion Monitor and Vauxhall Fashion Scout teams provide refreshments throughout the morning!
The full list of exhibition and catwalk designers has been announced and is now live on the VFS website. Who are you looking forward to seeing most this season?
I always look forward to seeing the One’s To Watch as the designers are so talented and it is great to see how they emerge into the industry season after season. Nova Chiu was a highlight for me last season so I am keen to see what they have to offer for SS13. The Graduate Showcase is also a great addition to the spring summer line-up.
The Vauxhall Fashion Scout International Reception takes place on Sunday 16th September from 10am-1pm at the VFS Exhibition Space at The Freemason's Hall. For more information or to request an invitation, head to the brand new interactive website, here.