NEWS| Math Collective and Eudon Choi in Grazia’s Top 7 Designers to Watch

Grazia kick the New Year off in style with their Top 7 Designers to Watch For in 2013, featuring Fashion Scout’s Math Collective and alumni Eudon Choi. Sharing our talent for spotting great young designers, the two make the list selected for their unique vision putting them under the publication’s fashion radar.
Starting as a menswear designer, Korean born Eudon Choi’s graduated from RCA and has since gone on winning Vauxhall Fashion Scout’s Merit Award in 2010 and made an impact winning the BFC Elle Talent Launch Pad. His unique taste for precision and quaint but bold detailing has gained fans at Dover Street Market who picked up his graduate collection as well as celebrity fans in the likes of Sienna Miller and Jade Jagger.  It was his impeccable SS13 collection however that sets him apart and lands him in Grazia’s Top 7 and“really pushed our style buttons”.
Originally studying graphic design Shahzad Mohayudin of Math Collective shows he hasn’t let go of his design roots with an eye for creating elegant looks from geometric shapes. With a strong debut at Vauxhall Fashion Scout, Math has had his line picked up by online retail favourites My-Wardrobe and has audiences buzzing with praise for his feminine and street  savvy style. “Definitely one to watch for 2013” says Grazia; We see big things coming for Math Collective.
By Vanessa Omoregie, @wewearblack. Images from