COLLECTION| FAD - Fashion Awareness Direct FEB'13

Future Optimism was the theme given to the 15 young designers of the FAD catwalk show who had the opportunity to compete for vital funding as well as top industry placements. The collections seen on the runway represent the aspiring designers’ take on optimistic design solutions for the next decade.

With influential industry professionals in attendance the designers were given the platform here at Fashion Scout to showcase their creativity to an excited audience. The Fashion Awareness Direct gives young creatives a step into the fashion industry. The show proved to be a goldmine of incredible potential with collections from Matthew O’Brien, Lucinda Roberts, Stephanos Konstantinou, Robert Mills, Stephanie Kitchen, Joseph Horton, Chelsey Crossland, Louis Alderson-Bythell, Aysha Simpson, Nneka Okorie, Kimberly Phillips, Laura Chittenden, Anna Kim, Estella Nerinskaite and Morwenna Darwell.

Second runner up, menswear designer Nneka Okorie proved a sophisticated technique of tailoring with a new take on the masculine silhouette and beautifully printed landscapes. Whilst Stephanos Konstantinou , who came first runner up,  used negative space to reinvent patterns and turn tailoring literally upside down.

Winner Stephanie Kitchen shone as the star and ones to watch who looked at the brief from a sophisticated yet whimsical perspective with colours and textures in a perfect balance.

The winners of the FAD and its participants have gone on to do wonderful things in the fashion industry and make their name on the scene both on and off the high street.

Vanessa Omoregie, @wewearblack
Images by Bex Day (@Rebecca_Day)