BACKSTAGE| Toni&Guy at Ones To Watch SS14


Backstage at Hannah Williams, Helen Lawrence and Renli Su – who collectively form the collaborative showcase – Ones To Watch; the Tony&Guy team have been working hard to create a concept which complements all three collections on the runway. So ahead of the show, the Fashion Scout blog team caught up with Tony&Guy hair specialist, Efi Davies to hear about the final product. Here’s what she had to tell us:

Explain the concept you and your team have created:
‘Since three talents are celebrated in the Ones To Watch showcase, it was important we created a style able to please all. Both strength and softness are portrayed in all three collections alike, so we chose to focus on this by marrying the two. Softness was represented through movement and texture; and strength through a strong off the face hairline, to provide a more self-assured concept – the art of contrast is predominant throughout’.

What products have you used to create this aesthetic:
‘We have used Label.m Sea Salt Spray to enhance movement in the lengths, Holding Gloss for the front hair line to make it look wet and strong; and as a finishing touch we will use Label.m Gel around the hair line, just before the models walk’.

Which emerging hair trends can you predict for SS14:
‘Most definitely texture. Texture is a huge factor, along with a more ‘off the face’ strong hairline. Think flat sides with volume on the top and movement in the lengths’. 

Brooke McCord   @BrookeMcCord
Photography by Anne Laymond @LolKitteh